We made a logo for the coffee brand. The fox itself plays a big part in the logo which represents the company's name “The Black Fox” as well as a large part of its business model, which encourages customers to freshly roasted coffee on go at their locations such as campus streets, libraries, airports, and various public spaces. Also, the fox icon looks like steam from a hot cup of coffee, which in black and white color reflects the vibe of this place.